Marketing Management in China 好書推薦













網路人氣超高的Marketing Management in China是本不錯的商業理財﹐剛出版的時候我就已經在看了

內容的每一個細節卻都令人驚艷,看完有一種說不出的感動,真的不錯,內容精彩!

好看的商業理財Marketing Management in China全書的內容大意



看完心情愉快, 正能量滿滿, 大推! 在網路上很夯,人氣蠻不錯。

Marketing Management in China曾在博客來 網路書店造成搶購熱潮。

總而言之,它的評價很高,總會覺得彷彿一伸出雙手便能擁抱全世界

購買也很便利,很值得納入購物車,不需要特地跑到外面找。

Marketing Management in China誠意推薦給大家看喔!



  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2009/01/01
  • 語言:英文


最新與最多的商業理財,每日都有特價商品推薦是網路書店購書最佳選擇!

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商品訊息功能:

Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin Lane Keller to China.This edition, adapted by Professor Taihong Lu of Sun Yat-sen University, takes a journey into a truly Chinese vista of marketing management. With content, language, and presentation shaped to the demands of the world’s fastest burgeoning economy, this is one textbook that marketing students of the new millennium cannot do without.

Concise content — An effort has been made to keep the content concise to help students grasp key concepts quickly. Brevity has been achieved by keeping the content relevant to the Chinese context, having taken into account the subtleties between local and foreign consumer behaviors, market environments.

Clear, accessible language — The use of simple and clear English facilitates critical understanding of the text.

Visual learning aids — Vivid illustrations, diagrams and tables complement the text at apt junctures, aiding comprehension. At the same time, visual learning cues help summarize important points.
Strong selection of international and Chinese cases

Finding quality China-context cases that are current is challenging for most instructors. This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.Percentage of case contexts:
30% China companies in China context (Baidu, Vanke, Guomi)
15% China companies in international context (Huawei, Haier)
15% international companies in China context (P&G, Wal-mart, Dell)
40% international companies in international context (Coco-cola, Microsoft)









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鬼島故事集.首部曲.靈異先生



紅皮:獸的謳歌II



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  • 出版社:華泰文化

    新功能介紹

  • 出版日期:2009/01/01
  • 語言:英文


Marketing Management in China















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內容來自YAHOO新聞

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體育署表示,考察團將由中華奧會副主席暨中華體總會長張朝國擔任團長,這次為因應當地的茲卡病毒,特別邀請兩名醫師林瀛洲、林聖章前往,了解籌委會的防疫情形及相關資訊。

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新聞來源https://tw.news.yahoo.com/里約奧運賽前考察團-本週六出發-110200377.html













Marketing Management in China



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